Digital printing has transformed the entire landscape of the printing world. It has enabled smaller companies with lower budgets to compete with bigger organisations because it allows for high printing quality and small cost effective print runs. One of the biggest advantages of digital printing is the high level of printing personalisation, which a decade ago would have been inconceivable.
In the past it made sense to order a large number of prints because whether you required 1 or 100,000 thousand prints, you were still required to pay the initial set up cost for the plates. As Digital printing does not require printing plates such as other printing methods like litho-printing, you no longer need to factor in the initial cost of setting up the plates.
(To read the full article, click here: http://www.datumcp.com/blog/item/28-digital-printing-%E2%80%93-the-personal-touch)