The U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York ZIP Codes are being introduced to the Informed Delivery app which—every day at 8 a.m.—emails them pictures of the fronts of envelope mail being delivered to them later in the day.
The pilot program works through the My USPS website and follows on a small-market Virginia test of what the Postal Service initially called Real Mail Notification. Results of that 6,600-person program boded well for paper mail’s digital future. The average response rate to direct mail appeals received by service subscribers was 5.9% compared to 0.5% for residents without the app, and nine out of 10 users said they’d continue to use the free service if available.