Neopost and the Direct Marketing Association (DMA) released today “A Practical Guide to Creating Effective Direct Mail Campaigns.” Here are five key tips on how to create an awesome mail campaign.
Budget – This is fundamental. It will help you determine exactly what kind of mailing you can afford. Expenses will likely include data purchase or rental, creative development, postage, production costs, the offer, and response handling.
Tell your coworkers – Customer-facing employees will need to know about the mailing campaign, so be sure to brief them. Make sure any digital assets are up-to-date and that the sales team is prepared to follow up if need be.
(To read the full article, click here: http://www.dmnews.com/5-tips-from-the-dmaneopost-effective-guide-to-direct-mail-campaigns/article/307656/)