• Jul
  • 27
  • 2013

New Digital Playbook Reveals Social Media and Digital Marketing Best Practices for Exhibition Industry

Cloud ComputingA special cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook, a new research and guidance piece meant to be an actionable tool for corporate marketers, show owners and association executives looking to optimize their social media and digital marketing.

Now available at www.gpj.com/digitalplaybook, the report outlines specific recommendations in three areas: revenue generation, attendee and customer engagement and cost containment. The aim of the Digital Playbook is to give senior marketers and exhibition industry professionals a common framework to benchmark spending, understand where customer behavior is headed and align investments to measurable business objectives.

(Read the full article here: http://finance.yahoo.com/news/digital-playbook-reveals-social-media-150500066.html;_ylt=A2KJ2UYYRwlSwVoAyRXQtDMD)