• Jul
  • 27
  • 2013

Midnight Software: Marketing Services Management Software

1The days when a printer’s biggest worries were ink-stained hands and paper cuts are long over. From printing to mailing to digital media, today’s printer must be able to manage and deliver a wide-range of products and services to clients. For many, managing all of these services can be a challenge.

The new Midnight marketing management software from Virtual Systems makes it easy for printing and marketing companies to expand beyond their traditional business and into new markets and digital technologies. With Midnight, printers can easily price, manage and bill a project from start-to-finish, keeping employees on schedule and customers satisfied. And the web-based interface means that vital project and product information is available anywhere.

What Midnight Offers

Midnight gives business owners the tools they need to manage the full array of new services that printers and marketers must offer to stay competitive, including mailings, fulfillment, blast emails and personalized URLs.  Users can organize all tasks, elements, orders and costs for virtually any project through Midnight’s modular user interface.

Pricing and Project Management

Midnight offers a complete menu of pricing for printing and marketing projects and makes it easy to present clients with an estimate that is clear, concise and convincing.  Midnight tracks every stage of a project, including the time and costs, and helps keep your employees and your customers informed about the progress.  User can create and track purchase orders through Midnight and link the orders back to their projects, making costs simple to calculate.

Fulfillment and Inventory

Midnight users can manage all of the challenging aspects of a fulfillment project from one screen. The software offers an array of features to help direct mailing providers quickly and easily manage, track and change its mailing schedule. Midnight also gives users access to real-time inventory levels.

Online and Mobile Access

With Midnight’s easy-to-use dashboard and web-based interface, users will have at their fingertips all the information they will need for pricing and estimates, project management, web-reporting, postage accounting, billing, customer relations management and more.  Plus, users can take all of these services on the road with mobile apps for iPhone, iPad, Android and Blackberry.

Why Choose Midnight

Midnight software gives traditional printers a competitive edge by helping them make the most of their investments in digital technology while still fulfilling all aspects of their traditional print business. Midnight’s project and cost management features will make it easy for business owners to track expenses, improve efficiency and increase revenue.  And the customer relationship management features will make finding and keeping new clients easy.

With Midnight, today’s printers, marketers and direct mailing providers will be ready for all of tomorrow’s challenges.