The print, mail and marketing industries continue to be competitive. Companies that leverage technology with automation are emerging as industry leaders. Technology is not the only thing advancing; security, privacy and complete piece accountability are becoming increasing critical. Mailing statements with a total count is simply not enough. With the new needs and demands of clients, Automated Document Facilities (ADF) are a necessity.
One dynamic system leading the charge into ADF is Midnight APT, a joint offering from Virtual Systems and Ironsides Technology. It’s a full functioning Print MIS with an integrated All Piece Tracking system (APT). The system provides real time access to all the mailings running through production at any given time, down to the envelope. APT tracking can be driven by 2D or IMB coding. Each piece passes through a camera recording the date, time and piece of equipment. Definitively, answer client inquiries to track specific pieces through available reporting, down to pieces that were destroyed and reprinted.
Midnight APT is not just a tracking system it is a complete Print MIS from estimating, down to job costing, this program provides a complete closed loop system, with convenient online access. In the competitive market it is crucial to have a handle on profitability of business down to the job level and the flexibility to move work around as needed. A fully integrated online system provides the opportunity to:
Print, Mail and Marketing companies that invest in a closed loop Print MIS will set themselves apart as industry leaders, and reap the benefits of differentiation and gained efficiencies. New software for leveraging data, complete accountability, and on-demand reporting is the name of the game in future of the high volume print, mail and marketing space.