With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last.
The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. That would put total sales at $602.1 billion – and retailers will want to do everything possible to not miss out.
So how can you take advantage of this trend and get more holiday shoppers to your retail location? Retailers can boost sales by combining the benefits of direct mail with that of a loyalty program to increase holiday shopper traffic.