• Jul
  • 27
  • 2013

Fun Number: US Newspaper Advertising Is Now Smaller Than The Manufacturer Of Andrex Toilet Paper

Management TechnologyThis is an interesting piece of research by Mark Perry. He’s looked at the total amount of advertising captured by the US newspaper industry and plotted it over time, adjusting for inflation as he does so. Once we do that we can see that said newspaper advertising is now back down to the levels of the early 1950s.

 

 

 

(Read the full article here: http://www.forbes.com/sites/timworstall/2013/08/07/fun-number-us-newspaper-advertising-is-now-smaller-than-the-manufacturer-of-andrex-toilet-paper/)