Email marketing or direct mail marketing? Which option is the better method to reach your customers and earn their business? Opt-in email is a valuable tool when trying to generate both leads and sales for your business. Snail mail is as well. The following guide provides the benefits and downsides for both email and direct mail to better help you make the right choice regarding how to contact clients and grow your business.
Benefits of Email Marketing
Downsides to Email Marketing
Benefits of Direct Mail Marketing
Downside to Direct Mail Marketing
Weighing the Benefits and Downsides of Both Marketing Methods
There are numerous benefits and downsides to both email marketing and direct mail marketing methods. Recently, direct mail has experienced a decline — partially attributed to the slow economy and partly due to the success of email marketing. With the overwhelming amount of spam that arrives through email, and the enormous amount of junk mail sent through direct mail daily, predicting which method of marketing will prevail is virtually impossible. For additional details on each benefit and downside of both email and direct mail marketing, read more here.