• Jan
  • 23
  • 2015

Email Newsletters : How to Avoid the Spam Filter

Spam Filter on Red Keyboard Button.If you send enough email campaigns, you’ll inevitably run into spam filter  issues. According to ReturnPath, you can expect 10-20% of your emails to  get lost in cyberspace, mostly due to overzealous filters. Legitimate email  marketers who send permission-based emails to people who requested  them get spam filtered all the time. Unfortunately, there’s no quick fix. The  only way to avoid spam filters is to understand what spam is and how the  filters work. In this guide, you’ll learn:

 

  • What spam is
  • How spam filters work
  • Common mistakes to avoid
  • How to prevent false abuse reports
  • How to understand email firewalls

Even if you’re sending perfectly legal and engaging email newsletters, you need to have an understanding of the spam world. It will help keep you out of trouble and make you a better email marketer. Now, let’s get started.

Read the full article here.