Social media has become a regular part of the human experience. Like it or not, it impacts the way we communicate. And although some would argue that being “connected” causes those who are heavily plugged in to actually become disconnected, social media has revolutionized everything from how news breaks to how brands are built. Many agree that social media is now more important to branding than traditional advertising channels. But social media doesn’t just build brand presence from followers or likes; it can be leveraged within stores and other locations with the help of dynamic signage.
You may have seen Facebook or Twitter feeds displayed on dynamic signage screens, providing an instant stream of how people are reacting to a brand. But does this type of integration of signage and social media actually elicit a response that is favorable? Do current customers buy more of something because they see others talking about it? Most indicators show that they do, as it’s been proven many times over that people tend to want what others have. Those conversions are much higher in the 25-and-under age group that has been “raised” on social media. These new consumers may have the majority of their social experiences online now, and it’s also how they become connected to brands.
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