Email or Direct Mail Marketing:  Which is Best for Your Business?

Email or Direct Mail Marketing: Which is Best for Your Business?

Mar 23, 2015

Email marketing or direct mail marketing?  Which option is the better method to reach your customers and earn their business?  Opt-in email is a valuable tool when trying to generate both leads

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3 Effective Methods to Increase Direct Mail Conversion Rates

3 Effective Methods to Increase Direct Mail Conversion Rates

Mar 19, 2015

Direct mail’s conversion rate hovers around two percent.  Most people discard or recycle pieces of direct mail on a daily basis.  However, copywriters working in the direct mail service work hard to

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5 Sales Marketing Tips for Offset Printers

5 Sales Marketing Tips for Offset Printers

Mar 13, 2015

In the modern print environment, it is more important then ever for offset printers to develop and practice sound sales and marketing practices. The availability of home and office digital printing devices

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Ways to Attract Millennials to your Printing Company

Ways to Attract Millennials to your Printing Company

Mar 08, 2015

Printing companies ignoring Millennials are often taking risks.  The older Millennials are turning 30, and in many cases already own their own companies.  Some, such as Mark Zukerberg’s Facebook is among the

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Does Your Print MIS System Test Your Patience?

Does Your Print MIS System Test Your Patience?

Mar 04, 2015

With today’s technology allowing the completion of many tasks in real-time, patience is increasingly a virtue fewer people have.  More people send emails than walk 20 feet down a hallway to speak

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