Direct Mail Still Essential Now Days

Direct Mail Still Essential Now Days

Apr 08, 2015

With a cost per unit cheaper than pay-per-click, tactile in a way that digital and TV are not and precision-targeted if you want it to be, why does direct mail feel the

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Shipping Predictions to Watch for in 2015

Shipping Predictions to Watch for in 2015

Apr 01, 2015

Small and mid-sized e-commerce businesses are facing unprecedented competition from retail giants with a strong online presence. In 2015, business owners will need to take a closer look at their technologies and

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Email or Direct Mail Marketing:  Which is Best for Your Business?

Email or Direct Mail Marketing: Which is Best for Your Business?

Mar 23, 2015

Email marketing or direct mail marketing?  Which option is the better method to reach your customers and earn their business?  Opt-in email is a valuable tool when trying to generate both leads

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3 Effective Methods to Increase Direct Mail Conversion Rates

3 Effective Methods to Increase Direct Mail Conversion Rates

Mar 19, 2015

Direct mail’s conversion rate hovers around two percent.  Most people discard or recycle pieces of direct mail on a daily basis.  However, copywriters working in the direct mail service work hard to

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Does Your Print MIS System Test Your Patience?

Does Your Print MIS System Test Your Patience?

Mar 04, 2015

With today’s technology allowing the completion of many tasks in real-time, patience is increasingly a virtue fewer people have.  More people send emails than walk 20 feet down a hallway to speak

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