Improve your Email Marketing Campaigns and Boost Sales

Improve your Email Marketing Campaigns and Boost Sales

Sep 03, 2018

Email campaigns are used by many print and mail shops to advertise sales, make connections with potential customers and encourage repeat business. The challenge is to create marketing emails that are read

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Does Customer Experience Really Matter in the Print and Mail Industry?

Does Customer Experience Really Matter in the Print and Mail Industry?

Aug 27, 2018

Delivering a personalized customer experience is the goal of companies across nearly all industries. This level of customer care often encompasses delivering targeted emails, mailings, and social media content, as well as

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Use Market Segmentation to Build a Stronger Print and Mail Customer Base

Use Market Segmentation to Build a Stronger Print and Mail Customer Base

Aug 02, 2018

Rarely does one size fit all. This truth is especially meaningful as it relates to marketing and sales strategies. For print and mail shops seeking to develop more long-term customers, expand their

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Maximize Local SEO to Grow Your Print and Mail Business

Maximize Local SEO to Grow Your Print and Mail Business

Jul 20, 2018

For most print and mail companies, their clients are drawn from a limited geographic area and their competition is primarily other local vendors. Even companies that use cloud-based customer portals or accept

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It’s Time to Talk About Millennials and Direct Mail

It’s Time to Talk About Millennials and Direct Mail

Oct 05, 2017

Professionals often sneer at the word “millennial.” However, the reality is that this generation is powerful when it comes to business — millennials will make up the majority of the workforce and

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