These Four Levers Will Move People And Sell Products

Jul 27, 2013

Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal:  “I try to get people to do stuff.”  Increasingly, he says, companies that want to get people into stuff-doing mode need to

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Fun Number: US Newspaper Advertising Is Now Smaller Than The Manufacturer Of Andrex Toilet Paper

Jul 27, 2013

This is an interesting piece of research by Mark Perry. He’s looked at the total amount of advertising captured by the US newspaper industry and plotted it over time, adjusting for inflation

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New Digital Playbook Reveals Social Media and Digital Marketing Best Practices for Exhibition Industry

Jul 27, 2013

A special cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook, a new research and guidance piece meant to be an actionable tool

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GoPress digital kiosk bundles Belgian newspapers, magazines

Jul 27, 2013

Belgian newspaper and magazine publishers are the latest to hope a joint digital news kiosk can prove profitable. Such an initiative, GoPress, is now rolling out softly to offer chargeable access to replica

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Advertisers continue shift in spending to digital media

Jul 27, 2013

Spending on print advertising continues to decline this year as companies shift their marketing budgets to digital media. The Media Agency Association of Thailand (MAAT) suggests that all publishers develop multimedia platforms

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