Customer Magazines Add Powerful Branding Opportunities to Trade Shows

Mar 28, 2014

Most exhibitors at trade shows understand that it’s important to give something away to visitors, as both a method of brand development and to help prompt engagement with potential customers. But pens

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The Growing Role of Digital Printing in Brand Protection Strategies

Mar 26, 2014

For marketers and manufacturers of consumer products, true value lies not only in the products themselves but also in the recognition and reputation of the brand. Unfortunately, brand owners are facing more

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Mimaki announces JV33 upgrade

Mar 26, 2014

It is available free to all current JV33 owners and will be included as standard with new installs for no added cost. The firmware upgrade, complemented by downloadable software, consists of Mimaki’s

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Customer complaints aren’t going away

Mar 18, 2014

The opportunity is to use processes to turn the challenges into something constructive. Dealing with customer complaints is probably the least pleasant of jobs for managers. But it’s also one of the

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Hodgman Elected Chairman of Printing Industries Association, Inc. of Southern California

Mar 14, 2014

The Printing Industries Association, Inc. of Southern California (PIASC) elected John Hodgman, President of Direct Connection in La Verne, CA, as its Chairman for 2014-2015. He will be formally installed at PIASC’s

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