Spending on print advertising continues to decline this year as companies shift their marketing budgets to digital media.
The Media Agency Association of Thailand (MAAT) suggests that all publishers develop multimedia platforms to expand their audience base and minimise losses in the near future.
In the first half of this year, advertising expenditures for newspapers dropped by 3.34 per cent to Bt7.19 billion from Bt7.45 billion in the same half of last year, while magazines saw a slight decline of 0.15 per cent to Bt2.59 billion from Bt2.6 billion, according to Nielsen (Thailand).
Print media’s share of ad spending also continued to fall – to 12.94 per cent for newspapers from 13.57 per cent and to 4.67 per cent for magazines from 4.74 per cent.
MAAT president Wannee Ruttanaphon said many advertisers opted to use more effective channels such as online search engines, community websites, blogs and social networks like Facebook, Instagram, Twitter and LINE.
In the first six months, advertising via the Internet jumped 52.63 per cent to Bt435 million from Bt285 million.
(Read the full article here: http://www.nationmultimedia.com/business/Advertisers-continue-shift-in-spending-to-digital–30212461.html)