• Aug
  • 12
  • 2013

A Positive Approach to Change for Printers and Agencies

It’s not secret as your agency declines and grows change is necessary to accommodate it. Recognizing the need for change can be much easier than actually implementing changes.   Even if the old system is “broken” or just needs a tune up team members are used to the established routine.  Surprisingly, positive changes can be met with resistance due to fear.  Fear of the unknown can paralyze a team.  The best way to combat fear is through managing change with clear communication and encouraging the team feedback.

Communicate – Do not under estimate the power of regular honest communication with the team.  Clearly communicate the change and what positive impact it will have on the business.  Open with, “ We are here today to talk about some exciting new opportunities to improve our business.” Keep the lines of communication open as the changes take place with regular updates.

Collaborate– Encourage the team to offer their own contribution or suggestions pertaining to the changes. One of the most effective ways to get buy-in from people is through collaboration.  Making team members feel like part of the process and the solution empowers them.

Challenge – Give the team a chance to challenge the changes and come up with their own ideas of how improvements can be made. Challenge the team to think differently about current processes, why is it done this way.  After the question is answered, ask why again until the root of the issue is exposed.

For example:

  • Why does every print file have a QC sheet?
    • To ensure an operator has looked at the piece
    • Why is that important
      • To confirm the piece is correct
      • Why is the operator determining if the piece is correct?
        • Because we have had issues with incorrect files being sent
        • Why are incorrect files being sent?
          • Human error – files are named too similarly
          • Why can’t we change the naming convention?

Culture – Foster a culture that encourages change and rewards new ideas that improve the business. Take action on suggestions, provide feedback regarding suggestions. One of the biggest reasons, team members don’t make suggestions is they don’t receive feedback regarding their idea. Not all suggested changes will be made, but just getting the team to think along the lines of improvement will make the business better.

When the team is engaged in change and the culture encourages thought and action the work environment will become a more dynamic positive place.  Adapting to change and fostering ideas will not only add to the bottom line it will create an environment that evolves with the business. Manage change correctly and see a brighter future.

It’s not secret as your agency declines and grows change is necessary to accommodate it. Recognizing the need for change can be much easier than actually implementing changes.   Even if the old system is “broken” or just needs a tune up team members are used to the established routine.  Surprisingly, positive changes can be met with resistance due to fear.  Fear of the unknown can paralyze a team.  The best way to combat fear is through managing change with clear communication and encouraging the team feedback.

Communicate – Do not under estimate the power of regular honest communication with the team.  Clearly communicate the change and what positive impact it will have on the business.  Open with, “ We are here today to talk about some exciting new opportunities to improve our business.” Keep the lines of communication open as the changes take place with regular updates.

Collaborate– Encourage the team to offer their own contribution or suggestions pertaining to the changes. One of the most effective ways to get buy-in from people is through collaboration.  Making team members feel like part of the process and the solution empowers them.

Challenge – Give the team a chance to challenge the changes and come up with their own ideas of how improvements can be made. Challenge the team to think differently about current processes, why is it done this way.  After the question is answered, ask why again until the root of the issue is exposed.

For example:

  • Why does every print file have a QC sheet?
    • To ensure an operator has looked at the piece
    • Why is that important
      • To confirm the piece is correct
      • Why is the operator determining if the piece is correct?
        • Because we have had issues with incorrect files being sent
        • Why are incorrect files being sent?
          • Human error – files are named too similarly
          • Why can’t we change the naming convention?

Culture – Foster a culture that encourages change and rewards new ideas that improve the business. Take action on suggestions, provide feedback regarding suggestions. One of the biggest reasons, team members don’t make suggestions is they don’t receive feedback regarding their idea. Not all suggested changes will be made, but just getting the team to think along the lines of improvement will make the business better.

When the team is engaged in change and the culture encourages thought and action the work environment will become a more dynamic positive place.  Adapting to change and fostering ideas will not only add to the bottom line it will create an environment that evolves with the business. Manage change correctly and see a brighter future.